There's a ninety-day window in the life of every new advisory firm when it buys everything at once — custodian, portfolio system, compliance, E&O, fund lineup, CRM. There is no vendor to displace, because there is no vendor yet. So far in 2026, 542 firms have entered that window. Ninety more join them in an average month.
RIA Wire tells you who they are — every month, from the SEC's own file. No demo. No quote call. No annual contract. The price is on this page.
Between May and July of this year, thirty-nine advisory firms in the $100M–$500M band disappeared from the SEC's file entirely. Not shrank. Not reclassified. Gone — absorbed, wound down, or acquired, in a market that announced 167 deals in the first half of 2026 alone.
Meanwhile, 185 firms entered the band over those same two months — firms growing into real money, with budgets still forming and no vendor relationships hardened yet. They're the best calls available, and if your list is a static file you bought last year, they're simply not on it.
Add it up and the band churns roughly 5% a quarter. The incumbents' answer is an annual contract at $5,000 to $20,000 a year — for last quarter's market. Ours is a subscription that refreshes from the SEC's own monthly file, every month.
This isn't a mock-up. These are actual rows from the latest Form ADV extract, cleaned and formatted for immediate use. What you see is what you load.
Everything traces to a public filing — which also means you can verify us. Pick any firm in your pipeline and check it against our file. The numbers you can verify matter more than the adjectives you can't.
Below $100M, a firm rarely has the assets or the staff to buy what you sell. Above $500M, it has a gatekeeper, a due-diligence committee, and a favorite vendor already.
In between sits the growth band: firms with real money, real problems, and a principal who still answers the phone. The enterprise data platforms bury these firms inside universes of forty-five thousand names. This file is nothing but them.
And it moves. Firms grow into the band and appear; firms outgrow it and drop out. Your list is current to the latest filings — not a static database decaying on a shelf.
RIA Wire is $219 a month, published right on this page. The incumbents in this space run $5,000 to $20,000 a year — quote-based, annual contract, and you sit through a sales call just to learn the number. When something costs 90% less than the alternatives, a reasonable person assumes it's 90% worse. So here is exactly why the price is what it is.
We're a first-principles company. RIA Wire isn't built by licensing data from the same handful of resellers everyone else licenses from, each one adding a markup and a sales team. It's built directly from the source — the SEC's own public Form ADV filings — processed by a research engine we built ourselves, running on 2026 technology. Not a 2010 cost structure with a 2010 headcount to feed.
The incumbents' prices are paying for their sales commissions, their demo teams, and their contract lawyers. Ours aren't, because we don't have any. You keep the difference.
Honestly, the free part might be the best part. Founding subscribers get three reports the moment they join — none of which is for sale separately, at any price. After midnight Eastern, Tuesday, July 28, they come off the table.
Every RIA that registered with the SEC in 2026 — 542 firms, with phone numbers.
The fastest-call list in the industry, in a clean CSV: name, CRD number, city, state, effective date, reported AUM, employee count, phone, website — sorted newest first. The median new registrant has three employees, which means the person who answers the phone is the decision-maker.
Timing, channel, and cadence for the $100M–$500M band — from the firms' own filings.
When to call (January–March, when every firm is confronting its own numbers for the annual filing — but never deadline week). How to reach them (100% of band firms publish a phone number; 0% publish an email). And who answers: 78.7% of band firms have eight or fewer employees. No gatekeeper. The principal, on the phone.
The roll-up of the RIA industry, measured from our own monthly extracts.
167 deals announced in the first half of 2026. Thirty-nine band firms vanished from the SEC file in two months; 185 new ones arrived. This report gives you the numbers to talk about it like a peer — and the thirty-second opener that earns the second sentence of every cold call.
Not a one-time bonus — the ongoing heart of the subscription. Every month we compare the SEC's newest file to the last one, firm by firm, and tell you who just crossed into buying mode: growth crossers over $100M and big-money debut filers, with the month's calling strategy, while the decisions are still open.
The reports exist because we keep the monthly archive and run the diff — movement data nobody can produce from a single month's file. Free with a founding subscription, until midnight Eastern, Tuesday, July 28.
The data the enterprise vendors sell behind a demo wall is built from a public file anyone can have. We just do the tedious work of making it usable, and we sell it like a normal product.
Everything in Directory, plus the monthly crossings file of firms that moved across $100M or $500M.
Alerts require two months of extracts to compare.
What you don't get: a demo. A quote call. A "customer success manager." The only contract we offer is the monthly subscription. Cancel any time.
Take a full month. Load the directory into your CRM. Work the calling windows. Read The Buying Mode Report. If RIA Wire hasn't earned its keep in your first 30 days, email us and we'll refund every dollar you've paid — no questions, no retention script, no "before you go" survey. And you keep all three launch reports. They're yours the moment you join, refund or not.
I can offer that because I know what happens in thirty days of working this data. The risk is mine. It should be.
Karilyn Colegrove
Publisher, RIA Wire